Beyond these two objectives, the study will characterize each European country in terms of the attractiveness of its petroleum equipment market. This characterization will include:

• Major customers.

· Major oil companies and independent petroleum marketers that operate in each country will be identified.

• Major petroleum equipment suppliers.

· Manufacturers that sell petroleum equipment in each country will be identified.

• Distributors and contractors.

· The "flow of product  from manufacturer to customer will be identified for each country. The function of each member in the supply channel will be discussed.

· Corrosion protection, leak detection, overfill protection, and spill containment laws.

· Stage I and Stage II vapor recovery legislation.

· Summary of code requirements.

• Economic indicators and other measures that provide information on the country's financial, political, and economic viability; and, the status of its infrastructure.

· The political climate of the country and the criteria which clients should use to determine the likelihood of marketing success.

· The economic climate of the country, including measures of Gross Domestic Product (GDP), financial solvency and indebtedness, unemployment, tariffs and other import barriers, exchange rates, type of formal government, and degree of government control of the economy.

· The status of each country's development of pertinent infrastructures effecting growth in demand for petroleum equipment and distribution of manufactured goods. Infrastructure information would include descriptions of airports, seaports, roadways, distributorships, and transportation providers.

• Leading indicators of refueling activity for each country. Indicators that reflect the current level and expected growth rates of refueling equipment include:

· Population of driving age adult and driver growth rates for each country.

· Vehicle registration and expected growth in registrations.

· Sales of new and used vehicles for each country and growth projections.

· Annual motor gasoline and diesel consumption for each country and corresponding growth forecasts.

I. Executive Summary

II. Country Profiles

A. Executive Notes - summarizing each country

B. Demographic Information

C. Transportation Infrastructure

D. Petroleum Market Characteristics

1. Number of Fuel Stations

2. Number of Fuel Pumps

3. Number of Registered Vehicles

4. Number of Drivers

5. Domestic Automobile Sales (New)

6. Annual Consumption of Gasoline

7. Total Kilometers of Roads

E. List of Industry Contacts

Phase I of this project requires accurate information on each European country. To ensure that the study is thorough and complete, 80 man-days, or 700 man-hours of research are planned. This includes intelligence gathering, data entry, tabulation, analysis, and report writing.

Havill & Company consultants routinely conducts syndicated studies of the petroleum market. Over the last four years, our major studies have included:

These studies have covered the full gamut of refueling equipment: underground tanks, flexible connectors, piping, sumps, spill containment, overfill protection, leak detection, in-tank gauging, dispensers, hose, nozzles, card locks, POS, and site controllers. From this research, we have developed contacts with contractors, distributors, and petroleum marketers, including the major oil companies. We have conducted research outside the United States, in both French and Spanish speaking countries. The staff assigned to this project has broad international experience.

Nicholas R. Havill - Nicholas R. Havill is founder and President of Havill & Company, a Mid-West Management Consulting Firm. He has primary responsibility for project control and client relations.

Prior to founding Havill & Company, he directed the Strategic Planning, Marketing Research, and MIS functions for the Mechanical Operating Division of Owens-Corning Fiberglas. In addition to developing and implementing the Division's strategic planning system, he coordinated the activities of The Strategic Planning Institute, marketing consultants, and business school professors to plan and implement business strategy.

Before joining Owens-Corning Fiberglas, he held senior positions in Research & Development and Industrial Engineering for Dresser Industries. There, he was responsible for both bringing new products to market and managing the expansion of Dresser's manufacturing capacity.

Mr. Havill has spoken at numerous management functions on Strategic Management and the establishment of effective competitive intelligence systems. He has an MBA degree in Finance and Administration and a BWE degree in Engineering, both from The Ohio State University.

Brian V. Engel - Brian V. Engel comes to Havill & Company with an extensive market development background for American clients into the European marketplace. The company he previously owned assisted American clients in entering European markets. The scope of his program extended from market research to actual "first sales." Brian traveled to Europe monthly for several years, developing a "strategic partner network." His contacts were established in order to acquire inside intelligence on international markets and to implement strategic marketing programs. Brian has first hand knowledge of political, economic, and sociological dynamics at play within the European Union. Brian holds a Masters degree in Public Relations.