| Booth Development: |
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Booth development typically costs around $10,000 for a 10x20.
Savvy booth developers will maximize this expense by extending its use
over three years, exhibiting twice a year. After tacking on
expenses for renewed materials, graphics, give-aways, and entertainment,
the allocated development cost per year typically amounts to around
$4,000. |
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| Management: |
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Salaries and travel expenses associated with planning and staffing the
show. Typically the fewer the shows attended, the more costly each
show becomes as a result of inexperience and inefficiency. |
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| Show Cost: |
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While the
cost of rented booth space has recently gone down, $2,000 is the
standard exhibition fee. |
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| Follow-up: |
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We allocate about 15 minutes of our sales rep's time per lead to make a
phone call and forward a letter and brochure. Don't forget the
sales material and telephone expenses. At a sales rep's hourly
wage equivalent of $35 per hour plus another $1.25 for materials and
telephone, 150 trade show inquiries would cost $1,500 to follow-up on. |